Trade Lead at Sabi

Full Time


Sabi is Africa’s leading provider of enabling infrastructure powering the distribution of goods and services. Our platform enables and empowers a wide ecosystem of users, allowing agents, merchants, exporters, aggregators, distributors, and manufacturers to expand their capabilities and grow their businesses using Sabi’s technology rails. These rails provide access to physical goods supply, logistics, business tools, financial services and data insights. In a short span of two years, Sabi has grown to be the largest B2B marketplace on the African continent.

We are recruiting to fill the position below:

Job Title: Trade Lead

Location: Lagos state, Nigeria
Job Type: Full time
Industry: Agriculture

Job Purpose

  • The main purpose of the Trade Lead is to identify and develop new business opportunities for the business by conducting market research, identifying potential customers, and promoting Sabi’s products or services to them.
  • The Trade Lead is responsible for building and maintaining relationships with existing customers as well as seeking out and engaging with potential new customers.
  • They may also negotiate and close deals, collaborate with other departments within the company to ensure customer satisfaction, and analyze market trends and competitors to stay informed and make strategic business decisions.
  • The goal of a trade lead is to increase sales, revenue, and market share for Sabi.

Job Responsibilities
The Trade Lead will be charged with performing these duties. They include:

  • Keep up to date with market trends and changes to identify new opportunities for the company.
  • Identify and target potential customers for the company’s products or services, which may involve developing a list of prospects and reaching out to them to introduce the company.
  • Responsible for building strong relationships with existing and potential customers to generate sales and secure repeat business. This may involve attending trade shows and networking events, making sales presentations, and providing excellent customer service.
  • Develop and implement a strategic plan for entering new markets or expanding existing ones.
  • Negotiate with customers to finalize sales contracts and agreements.
  • Collaborate with other departments within the company, such as marketing and customer service, to ensure that customer needs are met and that the company is providing high-quality products or services.
  • Analyze market data and customer feedback to identify areas for improvement and make strategic business decisions.
  • Responsible for meeting sales targets and contributing to the company’s overall revenue growth.
  • Monitor the performance of trade initiatives and make recommendations for improvement.
  • Set goals and identify key performance indicators (KPIs) used to track and measure achievement.

Special Skills and Qualifications:

  • A Bachelor’s Degree in any related discipline
  • A minimum of 5 years experience in Sales in FMCG and other consumer related products (Electronics, beauty, etc). Prior experience as Sales Team Lead, Modern Trade lead is required.
  • Strong wholesale and bulk sales abilities.
  • Excellent communication and interpersonal skills
  • Strong organizational and time management skills

Candidate Specification:

  • Motivated by the mission of Sabi
  • Pragmatic with quantitative and analytical ability and attention to detail
  • Driven, independent thinker and leader who can juggle multiple projects simultaneously with fast-changing priorities
  • High level of integrity and dependability with a strong sense of urgency.
  • A focus on execution. Willing and able to get hands dirty.
  • Flexibility to roll up your sleeves and attack problems and projects as they arise, where you will need to set out a clear structure, method and outcomes yourself


  • Rapid Career Growth
  • Annual Training Budget
  • Robust Health Coverage, including
    • Optical Cover, and
    • Dental Cover
  • Wellness Programs, including
    • Free Gym Cover
    • Free Spa Cover
  • Competitive Pension Plan
  • Flexible Working
  • Opportunity to work in other global offices
  • Life Cover
  • Performance Bonus
  • Paid Vacation Days
  • Fully-funded Team Bonding Activities

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit

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